CASE STUDY

Teton Backcountry Rentals

Helping a local business grow with a website redevelopment founded on e-commerce and SEO strategies.

Case Study

E-Commerce Rebuild & SEO Strategy: Teton Backcountry Rentals

A full WordPress/WooCommerce rebuild that transformed a search-invisible rental site into a scalable, product-level SEO engine for a Jackson Hole outdoor gear rental business.

The Problem

Teton Backcountry Rentals — a Jackson Hole business renting tents, sleeping bags, and camping gear to tourists — had a fundamental structural problem with their web presence. Their site consisted of a handful of branded pages that handed off to a third-party rental software platform. That third-party system was not indexed by search engines and generated no organic traffic, effectively making the majority of their product catalog invisible to anyone searching online.

The result: the business could only capture broad, high-competition queries like “outdoor gear rental Jackson Hole, Wyoming” — and nothing more specific. Every individual product was a missed search opportunity.

The Opportunity

Before
Small multi-page branded site
Third-party rental platform not indexed by search engines
No product-level SEO
Capturing only broad category queries
After
Full WooCommerce e-commerce site
Booqable rental platform integrated natively
Optimized product page per rentable item
Capturing specific, high-intent queries at scale

Scope of Work

Rental Platform Research Vendor evaluation and Booqable selection WordPress Website Rebuild Full site rebuild from scratch
WooCommerce Integration E-commerce setup and full product catalog build Booqable Integration Rental inventory and live availability calendar
SEO Product Page Development Optimized landing page for every rentable item Long-Tail Keyword Strategy Search query targeting by product and location

Strategy: Product-Level SEO at Scale

The core insight driving this project was that every rentable product represented an untapped SEO opportunity. By rebuilding the site on WooCommerce and integrating Booqable — a rental-specific platform that embeds natively into WooCommerce — each item in the rental catalog became its own optimized landing page: discoverable, indexable, and targeted to exactly the right search query.

Booqable allowed customers to check real-time product availability within their specific rental window directly on the site, removing friction from the booking experience while keeping everything within the branded WooCommerce environment.

Before: Broad Queries Only
“outdoor gear rental Jackson Hole”
“camping gear rental Wyoming”
After: Specific, High-Intent Queries
“sleeping bag rental Jackson Wyoming”
“binocular rental Jackson Hole”
“tent rental Jackson Wyoming”
“camping chair rental Jackson Hole”

Implementation

1
Rental Platform Research & Vendor Selection Evaluated multiple rental software options against the business's needs. Booqable emerged as the clear choice for its native WooCommerce integration, inventory management capabilities, and customer-facing availability calendar.
2
WordPress & WooCommerce Rebuild Rebuilt the entire site from scratch on WordPress with WooCommerce, creating a scalable e-commerce architecture capable of hosting the full rental catalog as individual, searchable product pages.
3
Booqable Integration Integrated Booqable into WooCommerce so that each product page displayed live rental availability, allowing customers to confirm booking windows online without leaving the site.
4
SEO Product Page Development Built and optimized individual product pages for every item in the rental catalog, each targeting specific long-tail search queries relevant to Jackson Hole tourists.

Results

Within one year of launch, the rebuilt site delivered measurable, compounding organic growth:

+30%
Increase in website traffic
Year-over-year
2x
Pageviews compared to the prior site
Year-over-year
★
From invisible to indexable: Every product in the rental catalog became a searchable, optimized landing page — dramatically expanding the site's search footprint beyond a handful of broad category terms.
★
Scalable by design: The WooCommerce + Booqable architecture allows the business to add new rental products and immediately capture additional search traffic without rebuilding any infrastructure.
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